Honesty

You are only as good as your word. If your word isn't worth anything, then you have lost a piece of your soul. Being honest is difficult, but it is the bedrock of character. A house is only as strong as its foundation.

Honor

Honor is respecting those around you and acting in a way that is deserving of respect from those around you. Honor is the reputation and alliance that you earn from those you serve and those who serve you.

Grace

Grace is giving something to someone who hasn't earned it, doesn't deserve it and yet we give it anyway.

Courage

Courage isn't the absence of fear, it's the strength to move forward in the face of fear.

Compassion

Compassion is having the ability to step outside of yourself and perform an act of selflessness. To be compassionate is to value others above yourself for the sole purpose of contributing to the greater good.

Respect

Respect is seeing the value in others. Respect stems from how we see and value our self. We can respect someone without agreeing with them. We can respect a person and not like the person. We may not like or agree with our leaders, but we can respect them and the position they hold.

Forgiveness

Forgiveness is giving up our right to collect on a debt. We no longer harbor negative emotions towards someone. When we truly forgive, our future choices are not based on past experiences. It is, as if, it never happened.

Loyalty

Staying true to yourself and standing by someone else's side when they face adversity is mastery of loyalty. Never giving up on someone, no matter how hard it gets, for as long as it takes: that is the true measure of any great relationship.

Humility

Humility is the leadership quality of taking the brunt of the blame when things go south and giving away the majority of the credit when things go well. The leader who practices humility will never ask anyone to do what they themselves cannot do. Humility is leading from a position of service.

Prudence

Prudence is the capacity to face reality squarely in the eye, without allowing emotion or ego to get in the way, and do what is best for the team.

Contentment

Contentment is choosing to focus on the abundance that already exists rather than focus on the lack. Seeing the abundance in your life brings a feeling of peace and contentment.

Tenacity

Tenacity is the ability to stick it out and never give up, to keep going when things are tough and there is no end in sight. Tenacity precedes success.

Authenticity

Seeing your True and Best Self and living your life accordingly is being Authentic. Letting go of all the limiting lies your environment told you about who you are and what you can/cannot do. Being your True and Best Self even when everyone is telling you to be something else.

Commitment

Doing what you say you're going to do, even when you don't want to, or you don't have time to do it. Suit up, show up, and do your best without expecting something in return.

Kindness

Kindness is treating people better than we would like to be treated. Kindness is seeing the other person's True and Best Self and treating them accordingly. Kindness is helping others see their True and Best Self.

Integrity

Integrity is to act according our values regardless of who is or is not watching. Integrity is consistently living our life according to our True and Best Self.